We will measure your success through:
- Pipeline
- Awareness
- Website performance
As a Director of Content Marketing, you will:
- Build content strategy, considering business goals and market landscape
- Own the Dromo website, collaborating with other members of the Marketing team to optimize performance of the site in driving leads and engagement
- Partner with Demand Gen to ensure sufficient assets to drive top-of-funnel awareness
- Produce directly and oversee agency writing for assets including long-form content (guides/ebooks), blog posts, customer case studies, webinars, and other marketing assets as needed
- Partner with creative agency to deliver assets
Requirements:
- 10+ years experience in marketing roles in B2B SaaS, with 5+ years specifically in Content
- Willingness to roll up sleeves and do hands on work now, eventually building a team as we scale
- Experience managing a content marketing team
- Clear perspective on content strategy and understanding of content mix
- Strong marketing writing skills